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Latest news from the world of apps and beyond.

Developing an app is no picnic, so here's some resources help you navigate the minefield and go in with eyes open.

Tobin Harris Pocketworks
By Tobin Harris,
May 15, 2025

Could AI trigger the rise of ephemeral apps?

Mobile apps haven't changed significantly since their introduction 16 years ago. With AI on the rise, we explore a potential future of apps based on three emerging and mature technologies.

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Lucy Beldon Mobile Growth Manager
By Lucy Beldon,
January 23, 2025

How to figure out when your app idea is worth pursuing

When you have an app idea, it can be tricky to know exactly where to start. How do you figure out if your app idea is worth pursuing?

Lucy Beldon Mobile Growth Manager
By Lucy Beldon,
August 8, 2024

The role of app reviews and ratings in App Store Optimisation (ASO)

Ratings and reviews are amongst the most important ranking factors for your app. Learn more about how app ratings and reviews can imapct your ASO strategy and how to take advantage.

Lucy Beldon Mobile Growth Manager
By Lucy Beldon,
November 22, 2023

How to increase your app store ranking with keyword research

For anyone new to ASO who wants to increase their app store ranking, here's an in-depth guide that demonstrates how to do keyword optimisation right.

Tobin Harris Pocketworks
By Tobin Harris,
February 27, 2023

Using analytics to build app features your users will love

When you release new app features, do you know if they're having the results you wanted? This article explains how product analytics can help you know when to improve, simplify, or ditch features.

Tobin Harris Pocketworks
By Tobin Harris,
November 28, 2022

Introducing PocketSpark - an AI tool to generate fresh app ideas

PocketSpark is a simple tool to give business leaders new ideas about their apps.