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Latest news from the world of apps and beyond.

Developing an app is no picnic, so here's some resources help you navigate the minefield and go in with eyes open.

Adam Stone Pocketworks
By Adam Stone,
July 17, 2025

AI wrote this title. Should it develop your app too?

Wondering if AI can speed up app development and cut costs? This article helps you weigh up the benefits of using AI, avoid common pitfalls, and set clear expectations with your software development team.

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Anna Scandella Pocketworks
By Anna Scandella,
February 20, 2025

The importance of human research in an AI-obsessed world

UX is complex because people are complex. Real users interact unpredictably with digital tools. The challenge is not just understanding what users do, but why they do it. Despite its sophistication, AI struggles with this critical aspect.

Lucy Beldon Mobile Growth Manager
By Lucy Beldon,
August 6, 2024

Optimising your app title, description (and other metadata) for better discoverability

As an app publisher you should make it easy for people to find your app when searching in the app stores. Find out which metadata items have an impact on discoverability and learn how to optimise.

Samuel Luis Pocketworks
By Samuel Luis,
January 4, 2024

Navigation Tools in Android Development

For those interested in Android development who have been grappling with building an optimal user interface and picking the right screen navigation strategy for their projects. 

Tobin Harris Pocketworks
By Tobin Harris,
March 11, 2023

A simple way to increase your app revenue

If you build an app, here’s a simple way to grow your revenue. You only need to put some simple analytics in place to get started. 

Tobin Harris Pocketworks
By Tobin Harris,
December 10, 2022

Find out why your Android users cancel their subscriptions

Did you know there's a Google Play report that tells you why users cancel their app subscriptions?