Launch your mobile app​ with confidence

Badly Drawn Mobile

A short illustrated guide that helps you make the important app decisions. Use these insights to challenge your thinking and launch a winner.

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Our 3-minute visual guide is designed for people who are building their first mobile app and want to avoid the big mistakes!

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"Pocketworks' Badly Drawn Mobile series is the best example I've seen of clearly and eloquently explaining the how, why and what of the mobile dev process."

Tom Riglar

Managing Director

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Apps are exciting to develop, but they're also bloody hard!

Many business folks have not lead an app development project before, but need to help their organisation start up, scale up or even just catch up.

This guide should give you simple guidance and new angles to ponder.

Pages from Pocketworks' Badly Drawn Mobile resource

Even a badly drawn picture can say a thousand words.

  • We made this guide to help you avoid the big mistakes when developing an app.
  • Use this when you first start planning your mobile app, or as you approach a new release.
  • Based on our collective knowledge spanning dozens of mobile apps reaching millions of users.
  • Designed to be good food-for-thought and to stimulate talking points with you and the other folks involved in your app.

Contents

  1. Your MVP is too big
  2. Bling doesn't pay the bills
  3. The subscription app death slide
  4. Voice of customer
  5. Pareto's law for apps
  6. Essential push campaigns
  7. Money at the low end
  8. Hidden app costs
  9. Good disco, bad disco
  10. The cost of running ads
  11. Why orgs build apps
  12. Waterfall feels so right, even when it isn't
  13. Useful data for app growth
  14. Solve together

About Us

We are UK app developers based in Leeds.

Founded in 2012, Pocketworks and has grown to 19 people across five European countries. Our clients hire us as a long-term partner, assisting them with their mobile strategy, market research, user research, design, mobile development, cloud development, quality assurance and mobile growth hacking.

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Hire Pocketworks to create impact and growth.