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Mobile Strategy Process
Perfect for CEOs, CMOs and CTOs who are about to embark on a mobile app development. This diagram outlines a robust strategic process for planning your app.
Learn a creative process for building a mobile strategy
Use this to learn the key steps in building a mobile strategy.
You might have a few different starting points - either figuring out what app(s) to build, or assessing an app idea someone has bought to the table.
Deciding what app to build
It's often tough figuring out how to apply mobile tech to help your business. Working through this process, you can use data, research, ideation and testing to find the right direction.
It doesn't have to take forever either, sometimes we can get through it in weeks with only 2-3 sessions.
A rigorous approach will help you make a bold choice around apps and other mobile technologies.
Deciding not to build an app
In fact, it might help you decide you don't need an app, or that your apps should actually just be mobile-friendly websites. Developing apps is a perilous game, and sometimes they're the wrong choice for your business. Read When the CEO says "We need an app" to get a flavour of that!
Rather than working together, people in the business end up forming their own ideas, and then need to get buy-in. As more people add their ideas, you end up with an "everything but the kitchen sink" app.
Apps are expensive enough without bloating them with uneccessary features.
Evaluating and existing app idea
If someone is suggesting an app idea to you and you want ot evaluate it, this sheet also includes a process you can go through.
It helps you test the robustness of the idea and how well aligned it is to current business goals.
"This strategic process can help you make better choices about what app to build for your business. Its based on prinicples you can find in Roger Martin's best selling book on creative strategy."Tobin Harris, Managing Director
PocketworksWhat's included?
There are a lot of strategic frameworks out there, but this one is our favourite as it incorporates Design Thinking and creativity - just what you need for an app.
01
Get strategic
Understand your overarching business strategy.
02
Find the barriers
Find the real problems you need to solve.
03
Be bold
Generate new ideas and go beyond the obvious.
04
Collaborate!
Involve the right people and work as a team.
05
Be rigourous
Test and validate ideas before investing heavily in them.
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About Us
We are UK app developers based in Leeds.
Founded in 2012, Pocketworks and has grown to 19 people across five European countries. Our clients hire us as a long-term partner, assisting them with their mobile strategy, market research, user research, design, mobile development, cloud development, quality assurance and mobile growth hacking.
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